Source https://www.technologyreview.com/s/608341/how-the-gangnam-style-video-became-a-…
This article describes a research study that asked "Do viral videos spread in the same way as infectious diseases?" The study minimized the impact of geographical distance as a measure and looked at the linkages and spread of disease. They found that indeed the spread of a viral video had characteristics similar to the traditional "wave pattern" of contagion spread.
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